Social Media and Business: A Delphi Study

Social Media and Business Process Management

Using social media in business-to-business marketing

If business-to-consumer (B2C) marketing is the waves and the froth on the surface, business-tobusiness (B2B) is the ocean underneath. Considerably larger, substantially hidden, rather mysterious, containing poorly understood but powerful currents, and with un-plumbed depths. While B2C marketers, perhaps obsessed with the excitement and glamour of big budget TV advertising campaigns, came rather...

Influence Analysis in Business Social Media

In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns. The result of such analysis is then combined with some economic data in order to propose a set of possible financial strategies for bus...

The Business Alignment of Social Media Analytics

Many companies have realized the immense potential of Social Media (SM) insights and have started to use concepts of Social Media Analytics (SMA) to reveal them. However, despite the importance of SMA, executives frequently hand off the topic to IT departments, instead of being actively involved in the business alignment of SMA. While existing SMA literature frequently identifies this need, it ...

The Business Impact Of Social Media Analytics

Social media analytics (SMA) is a rapidly emerging capability that provides organisations with the ability to analyse and interpret large amounts of online content to determine the attitudes and behaviours of people. The adoption and impact of SMA by businesses is still largely unexplored. In this paper we develop a framework, based on organisational motivation theory and the resourcebased view...